Friday, 5 November 2010

Design Direction 02 - Lego Brief

Development for the 2nd route, which is driven by the use of type, layout and photography. The concept of this one was to reflect the idea of infinite possibilities with a limited amount of LEGO bricks, so here I have a carefully selection of __ bricks that would be presented to different people to make something. Their creations would then be photographed, documented and possibly be used for the promotional materials.

I've decided to arrange the LEGO bricks by their size, type of LEGO etc, I wanted a uniform arrangement that would document the different bricks available to people. This arrangement would also be tested out as photographic material for the design materials.

I think another consideration that develops from these photos would be to get the LEGO bricks actually drawn out and listed as if it's from the LEGO catalogue itself. 

2nd arrangement with LEGO bricks facing up this time. 

3rd arrangement with LEGO bricks facing up

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