Dimsum booklet mock up 02

An almost complete mock up of the Dimsum booklet in it's functional format, intended stock and size. This was printed in A2 on the 130gsm matte in full colour, which folds into an A5 booklet containing 3 spreads and a fold out poster to reveal the list of dimsum dishes in it's infographics approach.

I wanted a final check with the measurements that I have made and get it actually printed to scale to test the readability and the overall feel of the final product. From this mockup, it's quite evident that there are a few things that needs revising; the cover looks much better than the previous one, it sits more comfortably on the page and definitely makes a better impact when printed in full scale + colour. It's relatively simple, but the layout considerations are evident it it, it's format approach gives a professional feel to the booklet while the spacious layout gives it a relaxed and fun feel. In terms of the spreads, the margins between each spread needs to be increased or atleast adjust the type on it to make things sit a sit more comfortably. I think the copy looks ok, the direction of having separate blocks of text for each section on the same page works alright, but needs adjustments, definitely feel that the headers for each spread needs to be changed; either making it smaller or rethinking the layout of it entirely.

I'm quite pleased with how the colours and print quality has turned out for the side of the booklet, I think the spreads and booklet side of things work rather well together, I do however need to sort out the key for the poster and where that's going to be going. But other than these minor issues, I think a few more hours on adjusting it should lead to a final print very soon!