Thursday 29 April 2010

Subject://

For the past few days, I've been working on deciding my subject matter that I'd be working on for this final project. After the first week, I've gathered a clear idea on the type of work that I wanted to produce for this final 2nd year module; type heavy, editorial, research lead print based resolution(s). After rewriting a brief base on the '10 things you should know about...' ISTD 2009 brief, I needed to identify an initial 'problem' that I could work from that would determine the subject matter.

One of the first things I had to do was to refine the target audience, I needed to be sure of who I was aiming my work at. The initial brief I wrote, stated that my audience would be 'Designers, creatives and design students', people that I've never really designed for so I think it would be an interesting choice for the final project, this would also offer an opportunity for me to be more experimenting with the visuals and focus more on the design direction perhaps. One of the things I wasn't very sure was that it's quite broad however, It's quite hard to define people into this category, and in a way it almost stereotypes people into into categories. With the type of work in mind, I had to ask myself a few question regarding the design direct;

- What would my target audience want to read?
- Why would they want to read it?
- What benefits would they have?
- When would they read it?
- How will they know about and pick one up?

For the past few days, I've simply brainstormed a load of initial ideas and problem analysis. In a hope to identify what the subject matter would be://

Tuesday 27 April 2010

Crit feedback://

The process today of actually presenting my brief and statement of intent helped clarify my design direction and what I need to do for the rest of this week. From the crits, the comments were mainly on the subject matter (or the lack of it) and to specify the target audience, why targeting creatives/designers? I think as a whole, this reiterates my previous post on having to decide on the subject matter as soon as possible as this would essentially be the main drive for my development.

Written brief 01://

Based on the '10 things you should know about brief', I have rewritten specific areas to come up with a customised brief that fulfills my interest and rationale from my statement of intent. One of the main things I liked about the initial brief was it's open extendedness and scope for development; something that I have deliberately kept the same in the brief.

From this brief, I will intend to produce a set of 10 publications that would be aimed at designers and creatives in the UK. Each publication will cover 10 things that the user's should know, the subject matter is the essential thing that I have kept open as I wanted this to be quite research lead project.

The main problems to identify with this brief would obviously be the subject matter that I will be working on. I will first need to define specifically who my target audience are, which would influence the subjects that I would work from. Due to the time limit on this, I would aim to work on 1-2 finished publications and propose the remaining 8 to demonstrate the range of outcomes.

Sunday 25 April 2010

What makes a good brief://

- Clear content & subject matter
- Challenging
- Refined, clear target audience
- Identified problem/issue
- Specific tone of voice
- Scope for creative development
- Realistic clear deadlines
- Realistic expectations
- Clear requirements & restrictions
- Specified objective eg: is it to inform, promote, instruct etc...

Friday 23 April 2010

Design Practice 02 Part 02://

Choosing the 5 briefs as a starting point to my design practice. After running through the 50+ briefs from the past ISTD, D&AD, YCN and other briefs written by Fred and Lorenzo, I am left with a selection of the top 5 most interesting ones that appeal to me the most. Each of these have different reasons for being on my top 5, whether it is the subject matter, format or potential outcomes that they are suggesting.

My initial top 5 briefs were://
10 Things You Should Know About...- ISTD
Environment | Typography | Environment - ISTD
100 - ISTD
Three Minutes - ISTD
National Portrait Gallery - YCN


I then eliminated 2 more leaving the final 3 which reflected the areas of graphic design that I'm currently interested in the most://


10 Things You Should Know About...
A very research & data lead brief from my first impressions; something that I'm rather interested in at the moment as it poses an opportunity for a data/infographics heavy resolution. However I shouldn't really think about resolutions so quickly, so taking the brief apart into smaller elements, the brief specifies that the solution(s) will need to be published either through print or digital. The subject matter is quite open, so there's still plenty of space to experiment with and for me to decide on myself. In general, I really like the sound of the brief as it is; it's typography lead which is what I'm looking for, the target audience is quite vague, so I will need to clarify this if I do choose to work on this as a starting point. The overall impression I get is that it's a very open brief, with an aim to inform and enthuse it's users. I like the idea of informing about a very specific subject matter, but I would look into refining the target audience and the purpose of the publication. There are definitely areas that I like, but also parts that I''ll be looking to merge with attributes of another brief.

Environment | Typography | Environment
Initially another type focused brief by ISTD 2009. "Your aim is to create a typographic information piece(s) based on your observations and research" around the theme of whether the environment creates typography or the other way round. I chose this brief for several reasons, one of them being the fact that it's typography lead in terms of both the design and the subject matter, while the choice of solution format is kept open. Another main point is that the target audience will be aimed at designers, architects and students who also love design and typography, something that I haven't really considered properly previous to this. I think with this target audience and the subject matter, the brief opens up into an opportunity that allows me to look into something that I would be interested in myself; typography. This could be both a good and bad thing I guess. But in general, I'm liking the sound of this brief, both the subject and the brief's challenges interest me, there will be areas that I would consider altering when rewriting my own brief but I definitely like the structure of the brief itself.

100
Quite similar to the '10 things you should know about brief' and the 'Book of 100' from first year, the brief simply challenges you to interpret the number 100, but this time without any restriction to the design direction and resolution format. The general idea of the brief is pretty straightforward and open to individual interpretations, in terms of the subject matter, target audience, purpose and form of distribution, the only requirement is it's relevance to the number 100. My main interest in this brief is the fact that it's very open to how I want to develop it and could potentially be a very data and research heavy project, which is what I think often makes the contents interesting. Feeding on from the notion of 100, I think I'd intent change the number significantly to something else, which relates to the '10 things you should know about brief'. I like the idea of informing, educating and instructing the audience of this very specific subject, which would work well with elements of the other 2 briefs.

First session://
Worksheets on establishing what I want to do and what the briefs are asking; an ongoing development to identify our design direction and what brief(s) to choose to rewrite.

Saturday 17 April 2010

Collaborative Evaluation://

Although it wasn't completely intentional or our first choice, we ended up being the only group of 3 as opposed to pairs for this collaborative brief. During the session when we had to pick design partners, the majority of the year had already discussed and pretty much decided their partners, therefore leaving little choice for the remaining few. Although I do admit not really discussing about potential partners prior to the session, I actually wanted to be put into groups rather than select working partners as I wanted to test my ability to work with other designers. Similar to the working industry, It's probably very unlikely that I'll get full control of the choice of brief and people I work with/for, therefore wanted to keep this sense of reality with my collaborative practice. In hindsight, I'm definitely glad that this happened as I feel that I've learnt a lot from this in terms of both my own design attributes and working in a small team.

Out of the people who were still looking for working partners, I decided to work with Ross and Kate together as a group of 3 for several reasons, one of them being the fact that I wanted to work in a small group again, as this had not been done since 1st year. I chose Kate because she shared an interest in video but had an open way of thinking and wanted to work on a range of projects, she didn't just want to focus on one area of graphic design which I also shared; this is evident in her past projects where she's produced a selection of work that shows a wide range of design approaches and formats. In some ways, her outcomes are often quite unpredictable, which I really admired and was excited to collaborate with. I also considered Ross for this taste and interests in typography and design for print, which is similar to me. He doesn't really have a specific 'style', but similar to Kate, works on a range of briefs and has produced a nice range of work. Looking back, I think we've made the right decision to work together; because none of us worked specifically in a particular design approach, we were able to think conceptually during the early stages of our development, without being interfered by initially ideas of what we wanted to produce.


As a group of 3, we all had our own interests within graphic design that we wanted to focus on but were able to compromise to focus on identifying the initial problems of the brief. Although the beginning few days did go quite slow, with most minimal of decisions being made, we were all quite dedicated to the project and were able to make some bold decisions later on that made up for the slow start. I think with working collaboratively, you'll often become more responsible and this has definitely been the case with the collaborative brief. Although I did  suggest that I wanted to work more on print and editorial, as a group we all wanted to produce something that had a strong concept first before deciding on what type of product we would design, therefore we didn't really capitalise what specific skills each person would be responsible for until the later stages. When developing practical work, we were able to delegate specific roles depending on our strengths and interests on what we wanted to do. With 3 people in the group, we were able to produce slightly more ambitious ideas and were able to follow up on it, which became beneficial.

In terms of the management of the collaborative practice, we were able to keep on top of things most of the time. Before the project, I did feel that it would be difficult to maintain a fluent collaborative practice throughout due the fact that we're in a 3 therefore making it hard to arrange meetings outside college hours for example. However the dedication from the group as a whole has really shown that working in small groups can work effectively. I was mainly responsible for timetabling and action planning throughout, which was made effective by the use of the blog and emails between us. In terms of design responsibilities directly relating the brief, I didn't really get the chance to work on what I really wanted to develop as we had more people to share responsibilities between. At certain points, I did feel that there was perhaps too little work for too many people to work on, but as a whole design practice, we've definitely benefitted in specific periods of the development.


As a result to this collaborative experience, I'd be more than happy to work collaboratively as a partnership or as a group of 3 again. Although we did seem to have wasted a lot of time making decision between us, the collaboration has really made us think and work more professionally as designers; we were making decisions that were informed and considered throughout rather than simply for producing what could have been an easy way out. When responsibilities were delegated well, we worked efficiently and produced some good results, but as a whole a collaborative practice definitely requires a lot more project management to keep things together and on target. After working with Kate and Ross, I feel a lot more confident as a designers, in terms of my methods of tackling a brief and also working with other people. It was useful to work with someone like Ross who shared an opinion on the importance of researching to be able to resolve a brief effectively. Working with Kate on the other hand kept our ideas a reality, she was often very direct with her opinions, and because she had a very different way of thinking in terms of concepts and practice, it complimented to our development throughout. In hindsight, I'd definitely consider working with Kate or Ross again in the future and I'm satisfied with the design solution we have come up with.