Tuesday 23 November 2010

Booklet spreads development

Further development of the inside spreads for the dimsum booklet. It's only going to be approximately A5 in size so I didn't want to over complicate the layout and end up confusing the readers. I went for a more functional and simple approach for the majority of the layouts and tests, working with a sans serif typeface for the headers and a serif for the copy throughout. I explored with a few different layout directions, looking at the hierarchy of text and overall layout with the spreads. Because I only had 3 spreads to work with, I needed to capitalise on the most essential bits of information and deliver it in an interesting format that also fits well with the poster side of things.

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