Developed design direction and spread ideas for the booklet side of the design solution. I wanted to keep it quite design and type driven, as mentioned before I didn't want to follow the conventional approach for food related projects, so I have decided not to incorporate any images or photos of the dimsum.
After experimenting with a few layouts, type treatments and design direction, I'm going to develop the poster side of it to inform the booklet side of things. I didn't want the poster side and the booklet to seem like 2 completely separate things so it's essential that I develop these both together to ensure that the design throughout is consistent.
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