As a group, we decided on the P&O Ferries brief as it was for a client that none of us were too familiar with. Because of this, it would ideally allow us to generate the research from scratch and not have any reassumptions on ideas or concepts, meaning that we could really focus on the design practice. From the actual P&O brief, we found that the problems they identified and the target audience they wanted to focus on was quite vague, making it quite difficult for us to generate a solid concept. There were several issues that needed to be considered but all required some researching into before we could move on with our design direction.
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