Wednesday, 10 November 2010
Development - Product . Range . Distribution
After developing a range of visuals for the 2 different design routes, I felt that I needed to revise on the concept and how it would transfer to a range of design materials. For an exhibition, I felt that I needed to develop a quick range of outcomes that I could consider using for invites, which would carry out the design direction of the promotional materials. I also needed to develop a short 8 - 12 page booklet that would hold the information about the exhibition and the biographies of the people who have created the work on show.
Tuesday, 9 November 2010
Printed out
I selected 3 designs that I felt were the strongest in terms of the execution and design direction to print out in A2. I wanted to get an idea of how these looked in the scale that they were intended to be shown in. The results are quite nice, the images worked really well and doesn't look anywhere as cluttered as it does on screen.
Friday, 5 November 2010
Design Direction 02 - Development
Further development on the layouts and design direction of the posters. I'm aiming to develop a range of different poster designs for the crit, hopefully I'll get some feedback on that in regards to the different routes that I've been working on, from there I'll be looking to select one and develop a range of materials from.
With these designs, I've experimented a bit more with a range of different phrases that would engage the audience with. Following with the LEGO theme, I like the idea of almost building something with the posters themselves, so the concept of having a series of posters that would go together really appeals to me at the moment.
I managed to get a few people to contribute and build something with the specified number of LEGO bricks, this goes back to my initial idea of looking at the endless possibilities of things people can make with a limited number of LEGO bricks. These creations were photographed and used as part of the design as it engages the audience while reflecting the concept behind in.
With these designs, I've experimented a bit more with a range of different phrases that would engage the audience with. Following with the LEGO theme, I like the idea of almost building something with the posters themselves, so the concept of having a series of posters that would go together really appeals to me at the moment.
I managed to get a few people to contribute and build something with the specified number of LEGO bricks, this goes back to my initial idea of looking at the endless possibilities of things people can make with a limited number of LEGO bricks. These creations were photographed and used as part of the design as it engages the audience while reflecting the concept behind in.
Design direction 02 - Development
Development and visualising my 2nd design direction for the LEGO brief. After the feedback received from both Graham and Joe yesterday, I felt that I really needed to clarify the message a bit more with this aswell before I get too into the visual aspect of things. With these, I focused more on the message and what I was trying to communicate and engage the audience with. Although I'm still unsure about what phrase to use, I ended up developing a few quick initial ideas that utilise the photographs taken earlier of models that people have made and the collection of LEGO that I had organised and categorised.
Design Direction 02 - Lego Brief
Development for the 2nd route, which is driven by the use of type, layout and photography. The concept of this one was to reflect the idea of infinite possibilities with a limited amount of LEGO bricks, so here I have a carefully selection of __ bricks that would be presented to different people to make something. Their creations would then be photographed, documented and possibly be used for the promotional materials.
I've decided to arrange the LEGO bricks by their size, type of LEGO etc, I wanted a uniform arrangement that would document the different bricks available to people. This arrangement would also be tested out as photographic material for the design materials.
I think another consideration that develops from these photos would be to get the LEGO bricks actually drawn out and listed as if it's from the LEGO catalogue itself.
2nd arrangement with LEGO bricks facing up this time.
3rd arrangement with LEGO bricks facing up
I've decided to arrange the LEGO bricks by their size, type of LEGO etc, I wanted a uniform arrangement that would document the different bricks available to people. This arrangement would also be tested out as photographic material for the design materials.
I think another consideration that develops from these photos would be to get the LEGO bricks actually drawn out and listed as if it's from the LEGO catalogue itself.
2nd arrangement with LEGO bricks facing up this time.
3rd arrangement with LEGO bricks facing up
Thursday, 4 November 2010
Progress Tutorial / Feedback
Progress Tutorial with Joe Gilmore and feedback with Graham Tansley
At this current state I have been working on 3 different briefs, all of different disciplines an time scales to work with including the LCA Catalogue, LCA Newsletter and more recently the LEGO brief. I took all these 3 projects to the tutorial as although I have developed them quite substantially, there were all at different stages, therefore I felt that any form of feedback on them would help inform my next step on what to do with them.
The LCA Catalogue was almost finished as initially I wanted this to be a single week brief, which unfortunately extended to a further week and I didn't even complete it. I was unsure of the design direction of it so decided to give it a break and revise it later on. Graham gave some positive feedback in terms of the design direction and felt that I should continue using the vector drawn images as it fits well with the design requirements and would be ideal for the target audience. He liked the general look and clinical result of the catalogue but as usual, picked out numerous minor errors and issues that I would need to revise if I was to develop it. One other main suggestion was that I should get feedback from the librarians and students around the college as they are ultimately the audience and people who would be using it. So from this, I will aim to spend a couple of day revising the catalogue, I did have an idea of changing the content to just pens instead which would just broaden the target audience and change the whole design of the catalogue itself, but this would take much longer to gather the information, and almost feel that I'd be starting completely from scratch again, therefore this decision will remain to be seen when I revise on this brief later on.
The newsletter has been printed out quite a few times on different stock, with several redesigns. In my mind, I had already finished this brief and wanted to move on, but wanted some feedback on the design and finished outcome from both Joe and Graham. I received some mixed feedback on this, The focus was obviously the layout, design direction and use of type, Graham actually hated the most recent development that I've been working on; his main points was that the overall layout and relationship between the images and the type wasn't very consistent and that the aesthetics was driving the design process too much. With Joe, he felt that the front and back cover didn't really flow through to the spreads inside, which I must admit seems quite evident when you notice the spreads more carefully. So from these feedback alone, I can't bare to leave this design, so have decided to spend a morning revising it and getting a final print out. Also, I'm still undecided about the stock choice and whether to combine 2 different stocks in into the newsletter.
Finally the LEGO brief, so far it's in a relatively early stage. The brief limits the time to 2 weeks on it and I'm 1 week behind schedule as I had dedicated my reading week to the dissertation instead. From what I had shown, Both Graham and Joe liked the design direction and concept that I was working with, but struggled a bit with the message that I was trying to communicate and felt that the design direction could be a bit stronger.
At this current state I have been working on 3 different briefs, all of different disciplines an time scales to work with including the LCA Catalogue, LCA Newsletter and more recently the LEGO brief. I took all these 3 projects to the tutorial as although I have developed them quite substantially, there were all at different stages, therefore I felt that any form of feedback on them would help inform my next step on what to do with them.
The LCA Catalogue was almost finished as initially I wanted this to be a single week brief, which unfortunately extended to a further week and I didn't even complete it. I was unsure of the design direction of it so decided to give it a break and revise it later on. Graham gave some positive feedback in terms of the design direction and felt that I should continue using the vector drawn images as it fits well with the design requirements and would be ideal for the target audience. He liked the general look and clinical result of the catalogue but as usual, picked out numerous minor errors and issues that I would need to revise if I was to develop it. One other main suggestion was that I should get feedback from the librarians and students around the college as they are ultimately the audience and people who would be using it. So from this, I will aim to spend a couple of day revising the catalogue, I did have an idea of changing the content to just pens instead which would just broaden the target audience and change the whole design of the catalogue itself, but this would take much longer to gather the information, and almost feel that I'd be starting completely from scratch again, therefore this decision will remain to be seen when I revise on this brief later on.
The newsletter has been printed out quite a few times on different stock, with several redesigns. In my mind, I had already finished this brief and wanted to move on, but wanted some feedback on the design and finished outcome from both Joe and Graham. I received some mixed feedback on this, The focus was obviously the layout, design direction and use of type, Graham actually hated the most recent development that I've been working on; his main points was that the overall layout and relationship between the images and the type wasn't very consistent and that the aesthetics was driving the design process too much. With Joe, he felt that the front and back cover didn't really flow through to the spreads inside, which I must admit seems quite evident when you notice the spreads more carefully. So from these feedback alone, I can't bare to leave this design, so have decided to spend a morning revising it and getting a final print out. Also, I'm still undecided about the stock choice and whether to combine 2 different stocks in into the newsletter.
Finally the LEGO brief, so far it's in a relatively early stage. The brief limits the time to 2 weeks on it and I'm 1 week behind schedule as I had dedicated my reading week to the dissertation instead. From what I had shown, Both Graham and Joe liked the design direction and concept that I was working with, but struggled a bit with the message that I was trying to communicate and felt that the design direction could be a bit stronger.
Wednesday, 3 November 2010
Design Direction 01 - Development
Initial ideas for the 1st design route printed out to compare the readability and overall design outcome in A3. Currently there isn't really a favourite, I've tested a range of different layout possibilities, colour variations etc, all experimenting with the vectored LEGO brick direction. From printing this out, I have noticed several issues that I will have to attend to when revising this, one of them would be the readability of the text when overlayed onto the LEGO bricks, on screen it seemed quite obvious but when printed out onto A3 it seemed to condensed and way too complicated, adjustments will need to be made regarding this but I think part of it is also due to the scale that it's been printed. The intitial plan was to get them printed atleast A2 -A1, which should make alot of difference to the printed outcome. This also takes me to the type, I do like the layout on some of these but again, readability is an issue when overlayed onto the image.
Although this is at it's very early stages, I do see scope for this design direction and will take this to the tutorial tomorrow and see what Joe and other people in the studio think of it. In the meantime, I'll need to develop my 2nd design route of utilising photographs of actual LEGO as the design direction.
Although this is at it's very early stages, I do see scope for this design direction and will take this to the tutorial tomorrow and see what Joe and other people in the studio think of it. In the meantime, I'll need to develop my 2nd design route of utilising photographs of actual LEGO as the design direction.
Tuesday, 2 November 2010
Design Direction 01- Lego Brief
As a 2 week brief, I really needed to pick up the pace with the development while still managing the researching and overall design direction. After spending a day drafting out several initial ideas and concepts, I have come up with 3 different design routes that I plan to explore to some extent, before picking a final route which I will develop further and finalise ready for the crit next week.
Design Route 01
The 1st design route consists of using vectored LEGO bricks throughout the range of design materials. The target audience would be both children and adults who would already know about LEGO therefore I wouldn't need the posters to explain anything. Instead, they should carry out a fun, friendly and playful design direction that engages and informs people of the event details and reflect a sense of what the exhibition would be about.
From this direction, I've developed a range of different layout variations for the poster design, also exploring the use of different colours and LEGO illustrations. From this I will decide on which route out of the 3 to take forward for further development, which would lead to producing a range of design materials including the posters, invites and events leaflet/booklet.
Design Route 01
The 1st design route consists of using vectored LEGO bricks throughout the range of design materials. The target audience would be both children and adults who would already know about LEGO therefore I wouldn't need the posters to explain anything. Instead, they should carry out a fun, friendly and playful design direction that engages and informs people of the event details and reflect a sense of what the exhibition would be about.
From this direction, I've developed a range of different layout variations for the poster design, also exploring the use of different colours and LEGO illustrations. From this I will decide on which route out of the 3 to take forward for further development, which would lead to producing a range of design materials including the posters, invites and events leaflet/booklet.
MAKE Choosing a typeface
Very early stages of looking at potential typefaces for the exhibition name and text throughout. Most of them are sans serifs as I felt that the shapes of the letter forms with sans serifs resemble the forms of Lego bricks in general. I also feel that the tone produced from the sans serifs seem more relevant; the serifs just didn't really work, particularly if you relate it back to the existing LEGO, which instantly gives you the idea that it's fun, targeting their main audience.
Existing LEGO logo with a custom typefaces in block capitals. In contrast to my approach, this uses a very rounded typefaces with black and yellow outline. It definitely fits in with the brand image of being fun, playful and friendly.
Vectored Lego
My 1st design route was to illustrate Lego bricks in a vector format, keeping it simple, sharp and bold. There were relatively easy to draw out and once one is drawn for each brick size/shape, it becomes even easier to construct things out of. Here are my initial vector drawn Lego bricks, these are intended to be used on visualising my 1st route which utilises illustrated Lego bricks for the promotional materials for the exhibition.
Eventually, I will need an brand identity for the exhibition, I decided to use the name MAKE as it related to the concept of making things; completely relevant to the product. This would be the main thing that would keep the range of materials consistent throughout.
Eventually, I will need an brand identity for the exhibition, I decided to use the name MAKE as it related to the concept of making things; completely relevant to the product. This would be the main thing that would keep the range of materials consistent throughout.
Subscribe to:
Posts (Atom)
