The booklet is aimed towards small families travelling by car, therefore will be distributed in petrol stations, service stations aswell as being promoted at travel agencies.
The concept was to entice potential ferry travellers to the idea of travelling with P&O by providing them with all the essential information they would require to begin their holiday straight away. The booklet contains perforated edges, encouraging users to rip them open to reveal information on a certain destination. Our emphasis was on 'travelling with your car'; one of the key selling points of travelling on ferries, we focused on this by infusing details of car related transport considerations, which ultimately prepares the users to start their holiday the moment they 'explore' the booklet.
1/ Packaged booklet in plastic sleeve to help protect and preserve the contents of the booklet until it is opened by the user
2/ Booklet without map
3/ ---------
4/ Perforated pages
5/ Map unfolded
6/ Double page spread of Hamburg travelling details
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