Survey results://

These were the results from the 60 surveys that we got from the passengers traveling on the P&O to Rotterdam and back on the 28/0209-02/03/09

From this survey, we aimed to gather a better understanding of what existing passenger's experiences are and their main reasons for choosing to travel with P&O Ferries; this could potentially inspire our ideas and design direction.


(1) Occupation:

• 5 Retired.
• 4 Students.
• 3 Social Workers.
• 2 House Wife's
• 2 Admins
• 2 Adult Industry.
• 2 Lorry Drivers.

* The remaining occupations range from being a Solicitor to working in a Cheese Factory.

(2) Who are you traveling with:

• Friends 21 (33.87%)
• Partner 19 (30.65%)
• Other 13 (20.97%)
• Family 9 (14.52%)

(3) Where you from:

• Hull 9
• Leeds 4
• Doncaster 3
• Selby 2

* The rest of the results are from all over the country. See map for details.

(4) How did you hear about P&O Ferries:

• Other 25 (39.68%)
• Internet 20 (31.75%)
• Friends 10 (15.87%)
• Radio 4 (6.35%)
• Paper 2 (3.17%)
• TV 2 (3,17%)

(5) How did you travel to the ferry port:

• Car 51 (86.44%)
• Other 4 (5.08%)
• Taxi 4 (5.08%)
• Train 1 (3.39%)

(6) Reasons for using P&O Ferries:

• Cost Saving 24 (35.82%)
• Convenient Location 22 (32.84%)
• The Experience 20 (29.68%)
• Time Saving 1 (1.49%)

(7) What is the reason for the trip:

• Business 16 (20.25%)
• Holiday 15 (18.99%)
• Social Event 13 (16.45%)
• Days Out 12 (15.19%)
• Family 11 (13.92%)
• Friends 4 (5.06%)
• Shopping 4 (5.06%)
• Arts/Culture 3 (3.8%)
• Ferry Transfer 1 (1.27%)

(8) How long are you remaining at your destination for:

• 1 Day/Same Day 27 (45%)
• 2-4 Days 18 (30%)
• Over One Week 9 (15%)
• 5-7 Days 6 (10%)

(9) In a year how often would you travel with P&O Ferries:

• Non = 5
• One = 18
• One-Two = 6
• Two = 8
• One-Three = 1
• Two-Three = 6
• Three = 1
• Three-Four = 1
• Four = 3
• Four-Five = 2
• Six = 1
• Seven-Eight = 2
• Ten = 2
• Twelve = 1
• 20+ = 3

(10) What do you like about ferries to flying:

• Freedom To Walkabout 33 (27.97%)
• Other 25 (21.19%)
• No Delays 12 (10.17%)
• No Luggage Restrictions 12 (10.17%)
• Reliability 12 (10.17%)
• Better Facilities 11 (9.32%)
• Better Customer Service 9 (7.63%)
• Dont Like Flying 4 (3.39%)

(11) Whats your overall experience with traveling with P&O Ferries:

• Good 37 (58.73%)
• Excellent 22 (34.92%)
• Satisfactory 4 (6.35%)
• Poor 0
• Bad 0

(12) Would you travel again with P&O Ferries:

• Yes 60 (100%)
• NO 0

Ross got in contact with the marketing department of P&O to request for stock photos and general background and statistical information regarding P&O as a company. After weeks of pestering, we finally got a reply from them.

The information provided was useful and was nice to see that the things he mentioned reflected the results we gathered from our research.