The first week has pretty much been research lead throughout. We wanted to gather as much information and understanding of P&O and their problems raised in the brief before we can establish a concept and design direction. So far, it seems to be going well. Although we may seem to be at the earlier stages of only just deciding on our concept, I think we've made good progress so far in terms of what we've aimed to achieve for the first week.
We received some constructive feedback during the crit on Wednesday from both Lorenzo and Graham. They both raised some interesting questions on our development that has made us reconsider certain areas. In particular, there was emphasis that we should really pin point our audience first, which would determine our design direction and concept.
Things to consider from the crit://
- Why should people travel by to Europe by Ferry?
- Who are we targeting?
- What do people in general think of P&O? Why do they not use them?
- Should continue with research to aid the development of the concept.
I think from here, we'll just need to organise and put our research together and revise our concept statement. It was emphasized that the concept would be the main challenge of this brief, in some ways I feel that we're on track to get this concept nailed.
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