Revised brief - FINAL://

After revising our written brief and refining our concept for the 3rd time, we've finally committed to a final written brief that we'll be working on from now on. With only a week and a bit left, we really have to get some ideas and started developing towards a final resolution.

The main part of the brief we've refined is the concept, rather than ' The freedom to travel around Europe with your car' we have replaced the word 'travel' with 'explore'. From our personal experience and the research, we have come to a decision that we wanted to promote P&O with the idea of exploring rather than travel as it gives the impression that your journey has no limits and that you are free to do whatever you want.