Wednesday 17 March 2010

Map development://

Development work for the infographics map which runs alongside the booklet contents. As a group, we decided on using Pantone 265 M as our main colour; it relates to the topic, cuts printing costs during production and keeps the whole product clean and simple without compromising legibility and the brand's image.

With this restriction, the main challenge of the map was to distribute the information evenly throughout while still making it aesthetically interesting. I experimented with a range of patterns, tones, stroke weights and overall layout. Part of the requirement of the map was that it needed to conform to the appearance of the editorial side of the product, therefore a strict grid system was used to plan out the text. Another main issue with the construction of the map was that the positioning of the countries itself was quite limited, I ended up placing it on the right, using the edge of the paper to suggest the border of Europe.

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