Revised concept statement://

Subject://
A season of films that feature Stephen Chow.

Concept://
Design five 10 second idents that function individually and as a set that promotes the chosen genre of films. Chow is a well known actor in Hong Kong but in contrast is practically unknown in the UK, my concept is to promote a season of his films that would introduce a different approach to comedy towards a UK based audience.

Initial ideas://
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Audience://
Movie lovers who enjoy trying something new, people who are into international cinema and comedy. Considering broadcast on Channel 4.

Tone of voice://
Lighthearted, vibrant rather random, which follows the flow of Chow's usual films.

Considerations://
- Stop motion with motion graphics on top for titles, idents etc.
- Colours - vibrant, random, clashing, 80's, 90's
- Type - subtitled text?