After many attempts and several trial and errors, the catalogue has finally been printed, bounded and packaged. There has been a few adjustments on the way but it has now been finalized. My final product is a 114mm by 148mm black & white catalogue containing 50 sleeves bounded together with a japanese bind, and packaged with a 150gsm black card for the back cover and a 150gsm black card with a negative emboss for the front cover. Altogether packaged in a black bubble wrap envelope which will transport, protect and be used to distribute in a mail shot method.
The envelope has been made out of clear bubble wrap sheets which have been heat sealed on the sides and sprayed with black spray paint to add to the ninja look and to hide in contents. I think the envelope is rather simple but is relevant to the theme and the purpose of transporting and protecting the catalogue inside while hiding the theme and the contents.
The cover has a 1.5mm negative emboss of the number 45. It is named 45 because it is a collection of 45 ninja profiles, and it didn't want to just call it a ninja catalogue as this would give away the whole idea of it being stealthy and secretive. Instead, I wanted something quite subtle, something like a code word that readers would eventually understand once they read the contents.
The sleeves have been printed on double sided sugar paper as I wanted the stock to be slightly off white, I wanted the aesthetics of the catalogue to have a subtle resemblance to traditional kung-fu / martial arts manuals seen in martial arts films. (See below for example)
The contents of the book have been generated through primary qualitative research based on the 45 students on BA Graphic Design Yr 02. The catalogue contains a brief summary as an introduction on the first page, this was originally intended to be printed with a spot varnish on the back cover, but was sacrificed due to the lack of time to get it printed. The rest of the catalogue simply contains all the profiles of each ninja, their specifications, abilities accompanied by a profile picture://
It was intentional that I didn't use any colours throughout the whole book as I wanted to stay focused with the theme of ninjas and their image of being stealth, hidden and subtle, which I wanted the whole book to reflect, both aesthetically and with the contents.
All the profile spreads follow a certain grid format to sustain a consistent, systematic look throughout.
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