Crit feedback://

The process today of actually presenting my brief and statement of intent helped clarify my design direction and what I need to do for the rest of this week. From the crits, the comments were mainly on the subject matter (or the lack of it) and to specify the target audience, why targeting creatives/designers? I think as a whole, this reiterates my previous post on having to decide on the subject matter as soon as possible as this would essentially be the main drive for my development.